Have you ever heard of Hema?
To be honest, I hadn't either until recently! I got invited to celebrate Hema's 90th anniversary AND the opening of their 7th store within the UK. The store is nicely located within Euston station, an area full of constant traffic and the evening consisted of a product showcase all about 'Dutch Life Hacks'. It was also a great chance to experience Hema, look around, and talk to various people about Hema and the ranges
There is one thing I learnt about Hema and it is that it is absolutely great for blog photo props! It is affordable but offers great quality homeware which is perfect as blog photo props. I'm not really a blog photo prop kinda gal though so all of the Christmassy homeware and decorations were lost on me unfortunately, but I can appreciate a good homeware item just for general decoration around rooms
I know a lot of you shop at Paperchase for blog photo props. Hema is essentially a budget paperchase, mixed in with Ikea's homeware section and a little bit of the store Tiger. Here we have a Dutch budget option for all your blog photo props, and general life necessities. But everything looks so much more expensive than it is! You can't argue with that at all
The new store in Euston offers an amazing and absolutely huge budget beauty section. Everything looks so luxe and really great quality that I was excited to pick up a few bits and try them out
The brushes were cheap but felt so smooth on my hand and were synthetic and cruelty free which again, is always a good thing
Staff were telling me how amazing the nail varnish actually is and how long it lasts, but I am just not a DIY nails person. I rush it too much and smudge it every time I attempt to DIY my nails. A staff member told me about some drops Hema offer to instantly dry polish, this could be a life changer if I ever had time to paint my nails. This product could be the best Dutch Life Hack in the world
I didn't pick it up, but I did opt for a few metallic mousse eyeshadows instead
Makeup wasn't the only items Hema offer. There was skincare, shampoos, tights, travel beauty, travel accessories, jewellery, christmas homeware, party items, food, homeware, towels, neccessities. Anything I could think of, Hema actually had or some kind of variant to it
I spent a long while just walking around and looking at everything and falling in love with all kinds of things. A massive chocolate letter 'K', yes I totally need one and my boyfriend totally needs a giant 'C'
That wasn't the only food on offer. You have all kinds of Dutch delights to partake in. I mean yes, the giant chocolate letters are cool, but you will be a changed person once you have some Stroopwafel. Seriously these are the bomb and I bought a lot
Stroopwafel is a dutch delight and is essentially a caramel wafer/waffle/biscuit. Circular and looks like a waffle but has a wafer texture with a layer of caramel. I can't describe it, just that it is a damn tasty treat and I will happily go and live in the Netherlands just to have my share of stroopwafel every day. I don't really need to now though with Hema being easily accessible to me in Euston station
You can shop at Hema online also and I thoroughly recommend you do so for any kind of blog props you need, or any kind of items you need for general life. You can find it all and much more with plenty of Dutch flair
Have you ever heard of Hema?